In rags-to-riches stories, a question often posed is, “What’s the first thing you bought?” For actress Cameron Diaz, it was a TAG Heuer timepiece that she bought with her first acting paycheck. Little did she know she would eventually become an ambassador for the luxury watch company. “I decided to become the ambassador for Tag […]

When Swiss rival Swatch cut supply lines, Tag Heuer made the announcement that the brand would be sourcing parts from Japanese manufacturer Seiko. The change, the Watchmaker states, would not harm the prized “Swiss made” tag. Swatch, which has been the main supplier for the Swiss watch industry for decades, has sent watch companies searching […]

“Miami is always one of our top markets, but Aventura Mall specifically is such a destination, with both domestic and international visitors,” said Alyssa Mischon, Vice President of Strategic Planning for TAG Heuer North America, as she gives Haute Time a tour of the brand’s new Aventura outpost, making this the second TAG Heuer boutique location in […]

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. […]

The main watch show of the year- Baselworld- kicks off next week in Basel, Switzerland. It’s a chaotic week when watch brands rival for the interest of customers, collectors and the press. About 1800 companies will be present at Basel, with more than 100,00 visitors anticipated. The main attraction is the opportunity to see the […]

A chronograph is basically a very simple device: it's a combination of a wristwatch and a stopwatch. Able to tell time as well as measure elapsed time, it's one of the most useful in daily life of all watchmaking's complications, whether you're timing a three minute egg or, as Apollo 13's crew did, using one to time course correction engine burns to guide a crippled spacecraft home (the crew was forced to use their Omega Speedmaster wristwatches as all electrical power to their cabin instruments had been cut to conserve battery power.)

Check out Haute Time's exclusive interview with CEO of Oracle Racing and four time America Cup winner, Russell Coutts. The racing legend opens up about the Tag Heuer Aqua Racer watch he is wearing and why its ideal for his sailing lifestyle.

On Monday January 16th, Swiss watchmaker TAG Heuer will open its second US flagship boutique in the luxury wing of the Adventura Mall in Florida.  The new 800 square-foot space will give watch enthusiists the ultimate shopping experience with accessibility to an extensive assortment of high-end TAG Heuer timepieces, exclusive & limited-edition styles, lifestyle accessories […]

  Steve McQueen’s favorite watch the Tag Heuer Monaco Calibre 12 Automatic Chronograph, has debuted in a new version. The TAG Heuer Monaco seriesas originally introduced by Heur in 1969 in honor of the Monaco Grand Prix and worn by the Hollywood icon in his 1971 film Le Mans. The updated classic has is a square case designed rugged […]

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]