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Rolex Taps Leonardo DiCaprio As Latest Testimonee

Leonardo DiCaprio is now a Rolex ambassador, aligning with the brand’s legacy of excellence and sustainability.

By Adrienne Faurote

Emeril Lagasse Wears The Rolex Sky-Dweller As He Discusses Milestones & New Beginnings

Emeril Lagasse wears this Rolex Sky-Dweller as he covers Haute Living Las Vegas December 2024 issue and celebrates a major milestone.

Rolex Continues Its California Expansion With The Opening Of Its Boutique On Rodeo Drive

This December marks the debut of the new Rolex Boutique operated by Gearys on the iconic Rodeo Drive, spanning 6,200 square feet.

Inside The First-Ever Authorized History Of The Oyster Perpetual Submariner

Rolex has partnered with global design authority Wallpaper to publish the first-ever authorized history of the Oyster Perpetual Submariner.

Luis Fonsi Reflects On 25 Years Of Making Music — Wearing His Rolex Day-Date

Luis Fonsi stars on Haute Living's Miami 2024 Haute 100 cover, rocking his Rolex Day-Date in Everose gold and black dial.

The Connection Between Watches & Cars Is Deeper Than We Think: One-On-One With Rolex Testimonee Jenson Button

Ahead, Haute Time goes one-on-one with Jenson Button as he reveals his connection to Rolex, his parallels between cars and watches, and more.

Watch Of The Week: The Oyster Perpetual Rolex Deepsea In 18K Yellow Gold

A Haute Time favorite from this year's Watches & Wonders was undoubtedly the new Oyster Perpetual Rolex Deepsea.

Roger Federer Wears A Titanium Yacht-Master To The Premiere Of Twelve Final Days

Last evening, in London, Roger Federer stepped out for the premiere of the highly-anticipated documentary, Twelve Final Days.

Watch Of The Week: The New Rolex Perpetual 1908

This year, during Watches & Wonders, Rolex introduced a new, sophisticated model to the Perpetual 1908 collection, which debuted in 2023.

F1 Driver Nico Hulkenberg Sports Some Insane Rolex Daytonas

Nico Hulkenberg, F1 driver and watch enthusiast, is on the cover of Haute Living's F1 Miami May cover, rocking Rolex Daytonas.

Rolex Rolls Out Two New Oyster Perpetual GMT-Master II In Geneva

The two new Oystersteel versions of the Oyster Perpetual GMT-Master II come in an Oyster bracelet option as well as a Jubilee bracelet.

Rolex Hosts The Iconic Oscars Greenroom for the Seventh Year

This year, for the 96th Oscars, Rolex has once again curated the Greenroom, an exclusive space where nominees and presenters convene.

Was 2023 The Year Of The Rolex Cosmograph Daytona? We Think So

At the start of the horological year, Rolex made a statement: 2023 would mark the year of the Oyster Perpetual Cosmograph Daytona.

Haute News: Jay-Z’s Jacob & Co. Caviar Tourbillon World Timer Sold For $1.5 Million

Making a major impact on the evening was Jay-Z's Jacob & Co. Caviar Tourbillon World Timer, which was donated and auctioned at $1.5 million.

It’s Time For America’s No. 1 Seeded Tennis Player, Taylor Fritz, To Shine

Rolex ambassador and America's top ranked tennis player, Taylor Frtiz, talks time, love, and his rise to the top with Haute Time.

A Haute Look At The New Rolex Sky-Dweller In Everose Gold With A New Dial Color

Rolex has brought the Sky-Dweller into the modern era with three new models — our favorite, 18-karat Everose gold with a new blue-green dial.

Tom Brady Is Sending A Clear Message As He Wears The New Rolex Day-Date “Puzzle Dial”

Tom Brady is sending a new message as he is spotted wearing the new Rolex Day-Date "Puzzle Dial" over the weekend.