In the last few decades, it has become a common practice for watch brands to team up with actors, athletes, and other well-known individuals as a part to market their products. In the beginning, this approach was often quite simple, combining a famous name and face to a watch model already existing in the collection. In some cases, special limited editions were made, but again it was usually the watch brand that decided on the design, with limited influence of the celebrity.

Christmas is a special time, for which most people make a little bit of extra effort. This often applies to decorations, the gifts they get, the way they give back, but also to the way they dress. With all the candles and dimmed lights, Christmas is also the perfect season to wear that diamond set watch. The lights show off that fire and scintillation, giving it just that little bit extra for the holiday season!

Not quite round and not quite rectangular, the cushion-shaped watch is like the little black dress of timepieces—it’s universally flattering on any wrist. Whether you prefer sporty, casual, or dressy, here are four cushion watches to cozy up to this season.

When Piaget launched their Polo S-collection, it was the reintroduction of stainless steel in their men's collection after the Upstream. Earlier this year the brand expanded the number of styles that the watch is available in, now introducing precious metal cases, as well as leather straps.

Understated watches are a realm of their own. They often require a connoisseurs eye to recognize them as something special, but special they are indeed. They please their owners with refined movement, subtle details and the knowledge that they have something exceptional around the wrist. They are the 'sleeper cars' of the watch industry, and these are four of the most desirable.

There is something strange about the term 'entry level' when used for a luxury brand like Piaget. While it does rightfully indicate that this is the lowest priced watch of the brand, this term usually also indicates that the product is more basic than the other offerings. With the Possession, you can forget about all that, because despite that some of the least expensive watches by Piaget can be found in this collection they were created to entice and delight you.

Chopard, Jacquet Droz, Piaget and Vacheron Constantin are among the top watch brands producing watches whose dials depict the best in artisan craftsmanship

Male celebrities walked the Oscars red carpet in watches from Montblanc, IWC Jaeger-LeCoultre, Bulgari and Piaget

One of the conclusions of the report is that large, well-funded companies that already have strong brand recognition are doing much better than smaller brands. That advantage is reinforced among luxury holding companies, which again benefit from having big pockets

An inside look at the four-day Watches & Wonders event, which made its American debut for the first time ever, choosing Miami as its venue.

Last year after Baselworld I wrote an article about the many beautiful blue dials that caught my eye. This trend continues to live on, as also at this years SIHH, there where blue dials galore, including some very special one!

It is a battle of titans, as Bulgari and Piaget compete with each other to create the world’s thinnest mechanical watches. In this battle, Piaget can bow down on a much longer history as it started its legacy in 1957 with the 2mm thick manual wind caliber 9P, followed in 1960 with the 2.3mm slender automatic caliber 12P. Over the course of the decades, it has mainly used these thin, and small, calibers to offer its designers almost unrestricted freedom, which has resulted in turn in some of the most breathtaking dress watches in the world.

The Salon Internationale de Haute Horlogerie, or SIHH, featured this year again a stunning line-up of the most beautiful watches. More then recent years the brands seem to be in touch with their own DNA, which resulted in a very pure watches that truly represented their brand, rather than just a trend. In such a company it is hard to call favorites, yet there where still some watches that grabbed our attention just a bit more than others.

Introduced by Piaget's new brand ambassador, supermodel Doutzen Kroes, the brand has taken its famed Possession collection to the next level. It does so by giving it a slightly more polished and smooth, and releasing some exciting new varieties!

The Extremely Lady watch collection most closely reflects the Piaget jewelry watch worn by Jackie Kennedy Onassis in the late 1960s

Piaget will introduce the Altiplano Ultimate 910P at SIHH 2018. At a mere 4.30 mm in depth, it is the world’s thinnest automatic watch