If there is one brand that has seawater running through its veins, it is Panerai. Throughout its history, the world's oceans where its playground, and even today this strong connection continues. For some years now, Panerai has put its money where its mouth is and sponsored the Panerai Classic Yachts Challenge. Here the world's oceangoing heritage, consisting of some of the most beautiful yachts ever conceived, still battle it out for the highest honor in challenging regattas.

It’s one thing to say you make robust watches; it’s quite another to challenge your clients to put them to the test. Panerai essentially put their money where their mouth is at SIHH this year by offering unique adventures as a perk to buying three of their new limited-edition Submersible models.

With the fourth day, the SIHH is slowly winding down, but goes out with a bang! This is the only day that the fair is open to the public and a lot of people joined journalists and retailers from around the world to admire all the great watches. For us, it is the time to have our last appointments and do the final photoshoots, and once again we were delighted by what we got to see!

If you're one to follow luxury watch trends, you may have noticed an inclination towards shrinking timepiece sizes. However, while there is certainly a growing interest in smaller watches for men, big watches are not going anywhere. Feast your eyes on these four beasts that rock the oversized style with pride.

Not quite round and not quite rectangular, the cushion-shaped watch is like the little black dress of timepieces—it’s universally flattering on any wrist. Whether you prefer sporty, casual, or dressy, here are four cushion watches to cozy up to this season.

A leading driver of technological advancements has always been the military—particularly during wartime. This is especially true of timekeeping instruments given the need for coordination and precision during combat operations.

As the days are getting shorter Panerai is already doing its bit in lifting the mood by releasing no less than five new models! The first one is the Luminor 8 Days which comes in three different flavors. As the name already indicates do all three feature the iconic, cushion-shaped Luminor-case with its signature crown protector.

Few brands have a following so loyal that they even have a name of their own, yet Panerai does. For many people owning one of their watches is a love-affair. They are large and robust, yet also radiate a flair that you would not expect from such a generously sized watch. They often make you wonder if the form is following function or that it is, in fact, the other way around? At Haute Time these are our favourite watches from the brand:

Summer is here, and that means that the lives of most people tend to move more to the outdoors. Pools and beaches, dining al fresco, go sailing or simply sit down and relax in the garden, these five watches will perfectly match your summer mood!

Bruce Willis’ enthusiasm for Officine Panerais reliability, legibility, and functionality in no way sacrifices connoisseurship or understated refinement.

One of the conclusions of the report is that large, well-funded companies that already have strong brand recognition are doing much better than smaller brands. That advantage is reinforced among luxury holding companies, which again benefit from having big pockets

An inside look at the four-day Watches & Wonders event, which made its American debut for the first time ever, choosing Miami as its venue.

One article was simply not enough to highlight our personal favorites of the SIHH 2018. So after part I, we now continue with part II!

There is a certain irony to it, but when you say Panerai, the first watch that comes to mind with most people is the basic Luminor. While it sits on the lower tiers of Panerai's collection, regarding complexity and price, it is a watch that remains very close to the original DNA of the brand. During this years SIHH, Panerai introduced a six new versions of the Luminor Logo, all powered by a new manufacture caliber.

When the new year is coming closer people tend to look back at what the current year has brought them. During the course of the year, the tide turned, and many brands enjoyed, once more, increased sales. This was in part due to some incredible new models that were introduced, which worked up an appetite with watch collectors and connoisseurs. At Haute Time we also look back, with our favorite watches of 2017!

Among other complications, the power reserve indicator always seems to be a bit dull. You do not have the continuous motion of a tourbillon, the playfulness of a chronograph, or the imposing look of a big date. However, many watch connoisseurs have a secret, or not so secret, crush on this complication. Where there was a time when a 48-hour power reserve was the most of it, now even the most common watches sport five days or more, and some might only take winding once a month. That gives the power reserve indicator a whole new level of excitement, especially since many brands now also display it in a far more creative way!