Longines hosted a quintessential New York evening alongside ambassador Jennifer Lawrence to mark the launch of the Mini DolceVita timepiece. 

Longines has unveiled a thrilling update to its iconic Hydroconquest collection with an exclusive GMT movement.

Longines, a watch brand deeply rooted in history, has unveiled its latest additions to the iconic Flagship Heritage collection.

Longines continues to expand its celebrated Spirit collection with the introduction of the Longines Spirit Zulu Time in a sleek 39mm case.

Miami hosted the second leg of the 2023 Longines Global Champions Tour, where Longines is the Title Partner, Official Timekeeper & Watch.

For the second installment of Haute CEO 2023, Haute Time sits down with Longines' CEO Matthias Breschan in the Courchevel.

To celebrate its relationship with aviation and the Longines Majetek ref. 3582 from 1935, Longines has just released the new Pilot Majetek.

This August, Longines looked to its past to create new modern models of the Longines Evidenza collection, offered in a wide range of colors.

The pandemic has not slowed down the development of new watches. Also this year, many brands launched new creations, proving that creativity and technical advancement has not been halted. It also seems that particularly this year, more time was taken to reexamine one's strengths and make new models that truly represent the brand's DNA. This resulted in captivating watches that represent, yet also defy, time, like the following;

When it comes to their designs, Longines has often been able to give them a sense of timelessness. They always seem to be current, regardless of when they were created. One of their latest additions to the collection, the Spirit Titanium, also possesses this. While brand new, it also has a sense of elegance that reminds us of times long gone, making it appropriate in either. In that matter, it is also tough to designate the true nature of this watch, as it is rugged as a sports watch yet simultaneously possesses an undeniable sense of elegance.

In July of last year, Matthias Breschan took over the helm of Longines. The brand, founded in 1832 in the Swiss town of Saint-Imier, is a true success story. Combining high quality with good design and excellent value for money, Longines has been capturing the hearts of watch enthusiasts for almost two centuries. Haute Time talks with Mr.Breschan about this great legacy, but also what the future has in store for the brand.

When it comes to historically important events, Longines was often in the middle of it. In particular, when it comes to aviation history. As the concept of aircraft matured in the 1920s, planes became more common, powerful, and able to fly higher as well as longer distances. This also meant the introduction of new problems, like how to determine your exact location when airborne. To do this a very precise watch was an absolute necessity, as time was used to navigate. In 1929 Navy Captain Phillip Van Horn Weems teamed up with Longines to develop a special system for a watch that would make it easier to navigate. While initially created for use at sea, it was quickly adopted by aviators alike. One of those aviators was Charles A. Lindbergh, who was in 1927 the first man to fly non-stop from the North-America to Europe. He later on also designed a watch with Longines, which became the legendary Hour Angle, aimed at making navigation in aircraft easier and more reliable.

The 1950s were a turbulent time. After WWII, many parts of the world enjoyed a rapid recovery, and after the horrors of the war, progress and prosperity became possible once more. We also see this back in the watches from that era, which offer sleek designs with charismatic dials, often offering style with a sportive touch. Such a watch is also the Silver Arrow, launched by Longines in 1956 and now revived again.

Haute Time chats with Longines Global CEO Matthias Breschan, who speaks on the rich history of the Longines brand and his plans on taking it into the future

Watches of Switzerland is on a rapid U.S. expansion and has opened its latest stunning boutique at the revolutionary Hudson Yards retail complex in NYC.

With Roland Garros in full swing, so is Longines who takes on a role that goes further than just being a sponsor and a timekeeper. For the event, they not only support the current generation of tennis players but also bring in the legends from yesterday and unite them with up an coming aces. For the event, Longines created a temporary tennis field at one of the most epic locations ever, right under the Eiffel tower.