It’s a tight fit. I’m squeezed into the cockpit of a Formula One simulator in a basement room at the Mercedes AMG Petronas Formula One team’s headquarters in Brackley, England— one of three simulators the team uses to both train drivers, and softtest modifications to their cars before trying them out in the real world.

Today’s Haute Living Watch of the Day is the Portofino Hand-Wound Eight Days by IWC. This timepiece is part of the Portofino Collection and is equipped with a mechanical, hand-wound calibre 59210 movement with an 8-day power reserve. The case of the Portofino is 45 mm and is shown here in stainless steel with a beautiful […]

Today’s Haute Time Watch of the Day selected by Carmelo Anthony is the Ingenieur Automatic Carbon Performance by IWC. The Carbon case of the IWC Ingenieur Automatic Carbon Performance measures 46 mm and houses a Calibre 80110 mechanical movement with a 44 hour power reserve. The black dial features a carbon-fiber under and over technique, […]

Luxury watchmakers IWC Schaffhausen are the official ‘Festival-Time’ partner of the Tribeca Film Festival, and this week they unveiled a unique tribute to this iconic event. In honor of the festival, IWC unveiled a one-off timepiece which will be auctioned off in support of their nonprofit affiliate, the Tribeca Film Institute (TFI). Antiquorum will auction off […]

Actor Kevin Spacey was spotted wearing IWC Schaffhausen’s Portugese Chronograph in this scene from the hit show House of Cards. This nautical inspired self-winding mechanical chronograph retails for approximately $7,900. IWC commented on the photo, “We are very honored to see some of our IWC timepieces on the protagonist’s wrist. Best wishes from Schaffhausen.”

Not only does 2013 mark IWC’s Official Engineering Partnership with The Mercedes AMG Petronas Formula One™ Team, it also marks the launch of The Ingenieur Automatic Carbon Performance limited edition timepiece. This special relationship between these two prestigious teams represents the perfect combination of precision, performance and high tech engineering needed for both high performance race […]

It’s been an exciting year so far in the luxury watch industry, with predictions for strong growth tempered by current events like the luxury gift ad ban in China. Today we’re zooming in on the Gulf region to discuss the state of the market there in 2013. The Swiss watchmaking industry took a hit when […]

London’s famous luxury boutique Harrods has launched an exclusive exhibition showcasing the timepieces which debuted during the 2013 Salon International de la Haute Horlogerie. The SIHH ran from January 21-25, and saw new collections unveiled by the world’s biggest watchmakers. Whether you couldn’t make it to Geneva, or you just want another look at the year’s best new […]

Today, Carmelo Anthony selected The IWC Ingenieur Constant Force Tourbillon as The Haute Time Watch of the Day. IWC uses a patented constant-force mechanism integrated into the tourbillon to guarantee the utmost precision in this model, receiving inspiration from a sports car engine block. The Ingenieur Constant Force Tourbillon features a 46mm platinum and ceramic […]

I was very excited to get an inside look at the pieces launched at SIHH this year by IWC. Their booth is very cool, as this year of the Ingenieur watches. The latest collection is with the new partnership between the Schaffhausen watchmaker and the Mercedes AMG Petronas Formula One Team. So, when you walked […]

Luxury watchmakers IWC Schaffhausen are taking pole position at this week’s Salon International de la Haute Horlogerie. Today in Geneva, Switzerland, the manufacture announced the relaunch of their classic Ingenieur watches. The original Ingenieur, unveiled in 1955, was one of the first high-precision watches wound solely by the movement of the owner’s arms, utilizing a […]

The Mercedes Benz AMG Petronas Formula One team is the newest high testosterone partnership for the company whose motto is “engineered for men.”

During an exclusive dinner event held in Singapore’s prestigious Tamarind Hill Restaurant, IWC Schaffhausen, the luxe horlogerie manufacture, took advantage of the lush hill-top setting to present the Portuguese Sidérale Scafusia chronograph to guests and to gaze at the stars. Technologically speaking, the timepiece is a master work of haute watchmaking and is the IWC’s […]

Luxury watch manufacture IWC Schaffhausen toasted their latest boutique at the Bal Harbour Shops on Tuesday evening with special guest Ray Allen of the Miami Heat.  The NBA Superstar was greeted by IWC’s North American President Gianfranco D’Attis and Michel Cheval, IWC Regional Director of Latin America to celebrate IWC’s third boutique in North America. The boutique […]