Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]

Check out this interesting video featuring the the watchmakers of Audemars Piguet.

He’s considered to be the greatest player in the world. He’s compared to legends like Wilt Chamberlain, Magic Johnson, Larry Bird and Michael Jordan. He’s not just a basketball player – he’s an international icon. LeBron James led Miami to the NBA championships in his first season with the Heat.  While the Heat lost a […]

Growing up, Quincy Jones wanted to be a gangster. Not one of the wannabes that roam the streets today, but a bona fide, legit, Al Capone-type badass. Today, at 77 years old, there is no question that he is a badass. He’s a legend. He’s Quincy Jones, man, the man, the most successful music producer of all time, […]

The people responsible for the Audemars Piguet of today are often given rock-star status by fellow luxury watch industry colleagues. This perception is often credited to the beautiful synergy between the visual and technical design arms of the prestigious Swiss watch maker. Traveling to Audemars Piguet’s headquarters and movement manufacture in the La Vallee du […]

Philippe Merk, CEO of Audemars Piguet just announced a new partnership with the American Patrons of Tate (APT), the independent charity that supports the Tate Galleries in the United Kingdom. To make the announcement official, a cocktail reception on Thursday, December 1st at the Raleigh Hotel during Art Basel Miami Beach with special guest Chris Dercon, the new Director of […]

To celebrate the milestone 40th anniversary of Audemars Piguet’s Royal Oak timepiece, the iconic luxury watch brand is releasing the Openworked Extra-Thin Royal Oak Limited Edition 40th Anniversary in January. As the first luxury sports watch ever, Audemars Piguet’s Royal Oak has become a legend. To celebrate the iconic timepiece’ 40th anniversary, the luxury watch brand is releasing the Openworked […]

Go into any boutique that sells luxury watches and you’ll be confronted with a scale of prices that rise sharply as watches become more complicated.  At the pinnacle is the complication known as the tourbillon (French for “whirlwind.”)  If you’ve never seen one before, one look and you’ll remember it forever; it’s a rotating spiderweb […]

What goes around, comes around –call them ultra thin or extra flat, thin dress watches are back, and a rose by any other name would be just as elegant.  Though a newcomer to fine watchmaking in recent years might be forgiven for not knowing it, making a thin watch (and wearing one) was for decades […]

It’s the oldest complication in watchmaking: a timepiece that chimes the time, and the newest one from the world renowned house of Audemars Piguet is as seductive a blend of old school and new wave watchmaking as a (very well-off) connoisseur could wish. Chiming the time is as old as mechanical clocks themselves (the word […]

The word “iconic” gets tossed around a lot these days (especially in the watch world) so it’s always great to find a watch that really merits the epithet.  The Royal Oak was, when it was introduced in 1972, a glove thrown down to the entire watch industry: a stainless steel watch, finished as lavishly as […]

Jules, have you lost weight? Looks that way as this Audemars Piguet Jules Audemars timepiece sports a very slim case that is just 6.7-mm in thickness. Few things feel as liberating on the wrist as a mysterious slim mechanical timepiece. I use the term mysterious in this case for a very good reason. The sensible good looks […]

Continuing their partnership with great Formula 1 racers, Swiss Audemars Piguet introduces this limited edition Royal Oak Offshore Jarno Trulli Chronograph watch. Trulli has enjoyed a relationship with Audemars Piguet for a few years and finally joins a short list of great Formula 1 drivers (such as Juan Pablo Montoya and Rubens Barrichello) who receive the honor of having […]