This weekend while watching 24/7 on HBO with  Haute Time was excited to see Audemars Piguet featured twice on the show. In his interviews, Miguel Cotto was seen sporting the The Audemars Piguet Royal Oak Offshore Chronograph, in Stainless Steel.   Floyd Mayweather was seen on the show at home with fiancé who was wearing the […]

Most people wonder if brand ambassadors really wear their watch brands while at home. In an photo posted today on Instagram by Miami Heat superstar and ambassador to Audemars Piguet, Lebron James (@kingjames330), you see him horsing around with his kids and clearly supporting the brand, wearing an Audemars Piguet timepiece at home. Most celebrity ambassadors for watch brands […]

  A vintage Audemars Piguet Royal Oak Jumbo once belonging to French Actor Alain Delon sold for a record price of €68,750. The sale price is even more spectacular when taken into consideration that Delon’s Royal Oak Jumbo doesn’t have the dial with the AP logo at 6 o’clock, which the new Jumbo does have. The auctioneers […]

In order to commemorate the 14th anniversary of the Queen Elizabeth II Cup in Hong Kong, Audemars Piguet launched a limited edition timepiece of the Tradition collection. Audemars Piguet was founded 137 years ago and has enjoyed a synergistic partnership with the Hong Kong Jockey Club for the sponsorship of the AP QEII Cup race since 1999. […]

Haute Time Curator Seth Semilof sits down with the CEO of Audemars Piguet, Mr. Philippe Merk and discusses the 40th Anniversary of The Royal Oak timepieces as well as the history and success of Audemars Piguet

Haute Time Curator Seth Semilof meets with Francois-Henry Bennahmias of Audemars Piguet at the Park Avenue Armory Royal Oak 40th Anniversary exhibit

Last night commenced the 40th anniversary celebration of Audemars Piguet’s iconic timepiece Royal Oak. To pay homage to the world’s first ever luxury sports timepiece, the Swiss Manufacturer curated a special exhibition. This showcase kicked off with an exclusive black tie soiree last night and is now open to the public for four days only; […]

Today was a very exciting day as Haute Time got an inside look at the Park Avenue Armory’s Audemars Piguet, Royal Oak 40th Anniversary exhibit As a huge fan of Audemars Piguet for the past four years, it was a pleasure to see President of Audemars Piguet Francois-Henry Bennahmias so excited for the opening. The […]

The iconic Royal Oak model by Audemars Piguet is turning 40 and the milestone is being commemorated in a big way. The 40th anniversary of the world’s first ever luxury sports timepiece will be marked by a worldwide exhibition celebrating the history of the globally-coveted watch and its iconic maker. “Audemars Piguet’s iconic timepiece Royal […]

It was the watch that many thought would sink the company. The Audemars Piguet Royal Oak is today one of the world's most iconic and recognizable watches, and one of the most successful watch designs of all time, but when it first came out it represented an enormous risk for Audemars Piguet–one that many in the watch industry thought would be a fatal one.

It used to be that in the realm of haute horology, it was a show of expertise to produce thin, elegant timepieces. It is amazing how things change. In today’s world of fine timepieces, the focus is on creating sporty and oversized dive watches. Not only do they stand out on the wrist; the technology […]

This not to be missed event combines design, photography, film and sound creating the Royal Oak 40th anniversary worldwide exhibition. Celebrating 40 years of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first luxury sports timepiece that sparked a complete shift in the watch industry, the Swiss Manufacture from Le Brassus in the Vallee de Joux […]

Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever.  Lasting an epic five sets and six hours, the match which was held in front of 15,000 spectators, ended with Djokovic achieving his fifth Grand Slam tournament win and third in a row. With this win he has moved into the number one position overall […]

Actor and former governor of California  Arnold Schwarzenegger stopped by Audemars Piguet booth at SIHH on January 19th. Alongside CEO Philippe Merk, the Audemars Piguet brand ambassador got a personal viewing of the 2012 collection. Proudly displaying one of his favorite models, the Royal Oak Offshore Arnold Schwarzenegger the Legacy, he was awed by the open worked […]

People often ask me how to buy a watch. I represent the fourth generation of my family in the watch business, and I quite literally grew up among the display cases of Westime with frequent visits to the workshops of Switzerland’s master watchmakers. Since watches are my past, my passion and my livelihood, I understand […]

The World Luxury Association announced the world’s leading luxury brands with Cartier positioned first in the jewelry group and Patek Philippe leading the luxury watch category. Watch brands also making the list included Vacheron Constantin, Piaget, Jaeger-Le Coultre, Piguet, Audemars Piguet, Blancpain, Rolex, Breguet, IWC and Franck Muller. Like Haute Time? Join our Facebook page […]