Millions of tourists visit Switzerland every year for its famous Alpine ski resorts and five-star spas on pristine lakes, but watch lovers know another Switzerland that combines the thrill of horological discovery with breathtaking scenery. Instead of the resorts and casinos of Lugano or the glamour and excitement of St. Moritz and Gstaad, they are […]

Audemars Piguet scored a hole-in-one with its choice of Rory McIlroy as brand ambassador. The Northern Irish golf phenom soared to victory to win his second major at the PGA championship in Kiawah Island, South Carolina, coming in at 13 under par. Immediately after winning McIlroy sported his Royal Oak Offshore Chronograph as he posed […]

Today’s watch of the day, is from our good friends at Audemars Piguet.  This piece is called Jules Audemars Skeleton Chronograph Tourbillon.  Retails over $350,000 and is a special piece.  Love the blue crocodile strap, as this watch is clean, but showcases sophistication and power.  Plus, has power reserve to 72 hours. Photos courtesy Audemars […]

Jack Forster reviews the Audemars Piguet Leo Messi Limited Edition Royal Oak Chronograph.

Audemars Piguet wants to be the first and last thing you see when you come to Manhattan via the 34th St. heliport. Their partnership with Roaring Thunder Media aims to do just that, with their exclusive “domination program” designed to leave Audemars Piguet fresh in the minds of New York’s private fliers. An image of Audemars Piguet’s extra-thin […]

Mexican drug cartels are now in the business of counterfeit luxury watches. That’s what US Customs officials are saying after confiscating over 1,000 imitation Audemars Piguet watches at the Laredo, Texas border crossing. The knock-offs were interspersed with 3,080 genuine Audemars Piguet pieces, which were intended to mask the presence of the fakes. Border agents […]

Renowned Swiss watchmaker Audemars Piguet has announced the exciting release of the Leo Messi Royal Oak, limited to 1000 pieces. The 41mm timepiece stands out from the typical Royal Oak. First, an elegant alligator strap as well as a strong rubber strap replaces the signature steel bracelet. The color of the hour markers on each […]

Audemars Piguet took to Paris earlier this month on its world tour celebrating the 40th anniversary of the Royal Oak. The Swiss luxury brand set up an exquisite display at the Palais de Tokyo museum. The kickoff evening saw an impressive turnout, including notable guests Julie Gayet, Cécile Cassel, Chantal Thomass and Thomas Dutronc. The […]

A recent announcement by Audemars Piguet revealed that the brand Board of Directors and Chief Executive Officer Philippe Merk will part ways, a result of differences in company strategy. With that, Francois-Henry Bennahmias was nominated by the Board to helm the position of General Manager ad interim. Bennahmias began his career at Audemars Piguet in 1996. […]

Audemars Piguet continues to break barriers through its award-winning sports ambassadors, and now the Swiss brand is celebrating its championship of Haute Timepiece Madness and the success of brand ambassador LeBron James as MVP. James, an Audemars Piguet brand ambassador for one year now, was named Most Valuable Player for the 2011-2012 season last weekend. […]

The biggest names in the entertainment industry walked the well-attended Metropolitan Museum of Art’s Costume Institute Gala red carpet in style, showing off haute couture and fine timepieces. Amongst the well-dressed attendees were New England Patriots quarterback Tom Brady, New York Giants wide receiver Victor Cruz and performers Kevin, Joe and Nick Jonas, who accessorized […]

After 5 Weeks, and 32 Top Watches, Audemars Piguet has been named the Official Winner of the First Annual Timepiece Madness! The iconic AUDEMARS PIGUET EXTRA THIN ROYAL OAK LIMITED EDITION beat out the  THE GREUBEL FORSEY GMT to claim the inaugural honor.   Congratulations To Audemars Piguet! Like Haute Time? Join our Facebook page or follow us on […]

Rappers are known for loving their expensive and stylish timepieces. Luxury watches have become iconic in hip-hop history and culture and over the last few years  the brand that has been getting the most love from the stars is Audemars Piguet. Jay-Z drops the brand’s name on a number of his tracks, Swizz Beatz designed a number of […]

People often ask me how to buy a watch. I represent the fourth generation of my family in the watch business, and I quite literally grew up among the display cases of Westime with frequent visits to the workshops of Switzerland’s master watchmakers. Since watches are my past, my passion and my livelihood, I understand […]

No need to scrutinize the condition reports for the collection of Audemars Piguet Royal Oaks set to hit the auction block on May 13 in Geneva. Each of the pieces , which commemorate the iconic model’s 40th anniversary, was sent to the manufacture in Le Brassus to be checked and authenticated. The collection will be […]