Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Bovet Expands Asian Operations With DKSH

Bovet Expands Asian Operations With DKSH

Adrienne Faurote
By Adrienne Faurote August 31, 2012

Luxury watchmaker Bovet has a history in Asian markets that dates back over 150 years, with founder Edouard Bovet selling his very first four watches in Canton, China for the equivalent of $1 million, adjusted for inflation.

A Bovet piece in an Asian theme.
A Bovet piece in an Asian theme.

Today Bovet is retracing its historical roots by partnering with DKSH Market Expansion Services, a firm which provides complete logistical support for corporations looking to expand to the Asian market. In a press release, DKSH announced the alliance which will charge it with marketing, sales and after sales services for the Bovet brand in Asia. In exchange, DKSH will obtain a 20% ownership of Bovet Fleurier SA.

The deal for part ownership includes the Bovet 1822 brand, as well as Bovet’s parts manufacturing entity known as Dimier 1738. In partnering with DKSH, Bovet has chosen an already established watchmaker, with existing facilities in Japan and Hong Kong.

Majority stakeholder Pascal Raffy commented on the deal, saying “Today, the Asia Pacific region is the biggest market for Swiss luxury timepieces. We see DKSH, the leading independent provider for marketing, sales, and distribution of premium luxury goods in Asia, as the ideal partner for professionally marketing our premium Bovet timepieces in the growing Asian markets.”

Over the years Bovet has been known for employing women artisans to assemble its watches, something relatively rare in the world of Swiss watchmaking.

Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime.

Source and photos courtesy WorldTempus.