Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Audemars Piguet Congratulates Brand Ambassador LeBron James on MVP Award

Audemars Piguet Congratulates Brand Ambassador LeBron James on MVP Award

Seth Semilof
By Seth Semilof May 16, 2012

Audemars Piguet continues to break barriers through its award-winning sports ambassadors, and now the Swiss brand is celebrating its championship of Haute Timepiece Madness and the success of brand ambassador LeBron James as MVP.

James, an Audemars Piguet brand ambassador for one year now, was named Most Valuable Player for the 2011-2012 season last weekend. Lucky streak it is not, for this is the third time in four years that he earned the NBA’s undoubtedly most prestigious individual award.

It’s clear the renowned brand and James both follow the same philosophy: “To break the rules, you must first master them.” Audemars Piguet, the righteous master of fine watchmaking, boldly goes by this philosophy statement, which is a metaphor embodying its ambassadors’ field of action. As lords of their own art and achievers of breakthrough performances and results, one only has to go through the popular media to easily grasp the concrete evidences of their triumphs–including Audemars Piguet’s victory of the Haute Timepiece Madness compeition.

This “madness” was incepted to discover the people’s choice of the finest timepiece, shown at this year’s Salon International de la Horlogerie (SIHH) and Basel World 2012, to which Audemars Piguet Openworked Extra-Thin Royal Oak Limited Edition took the credit of being the foremost, the “hautest” piece.

This Audemars Piguet unique model won the fifth and final round of the competition with a 67.4 percent to 32.6 percent victory over the Greubel Forsey GMT. Audemars Piguet acquired over 35,000 votes in the last day of voting alone, and withstood every round of competition with an ample lead, trailing its rich brand heritage that has exemplified its mastery in expressing time.

Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime.