Visiting Ferrari With Hublot

When two brands, icons in their respective fields, come together extraordinary things can happen. This is most certainly the case with Hublot’s collaboration with Ferrari, who crowned their partnership recently with the Techframe Ferrari Chronograph, celebrating 70 years of the Prancing Horse!

To celebrate this Haute Time was invited to visit the Ferrari factory and museum with Hublot. Factory is not the right word to describe how Ferrari’s are created. In a high-tech environment, skilled craftsman and -women put together some of the most desirable cars in the world. While they do allow select visitors, photography is unfortunately not allowed.

This is however not the case with the Museo Enzo Ferrari, which is open to the public and focusses on the life of “Il Commendatore” and the amazing cars he created. It showcases the 166 MM, the very first Ferrari ever displayed at a motor show, down to more current models like the breathtakingly brutal LaFerrari Aperta.

Next to a new building, recognizable by its yellow roof which was inspired by a car bonnet, it also includes the former workshop of Enzo Ferrari’s father, restored to its former glory and dedicated to Ferrari’s engines. It was also in the museum where we met with Ferrari’s Head of Design Flavio Manzoni, who gave us an exclusive insight into the design of the Techframe Ferrari Chronograph and what inspired it.

With the Hublot‘s as well as the world’s most rare and beautiful Ferrari’s at hand it was not that difficult to see the similarities. From the movement, as the watch its engine, in the middle, just as every Ferrari has been sculpted around its power plant, to the frame that holds it all together. No wonder that the approach towards designing the Techframe Ferrari Chronograph was the same as it would have been when Manzoni and his team would design a new Ferrari. While it celebrates the past of the legendary car marque, it is in the same way also a testimony to the future, as both brands respect their heritage but know that the only way forward is not to dwell on the past but to innovate both in terms of design as well as technical progress. With that, they stay true to a saying by Enzo Ferrari himself: “The best Ferrari is the one that has yet to be built”!

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