Ulysse Nardin Drops A New Limited Edition: The Freak X Gumball 3000

Since its inception in 1999, Gumball 3000 has been more than a rally—it’s an eccentric celebration of speed, style, and individuality. Led by founder Maximillion Cooper, the 3,000-mile journey brings together a vibrant mix of visionaries, from rockstars to entrepreneurs, all seeking adrenaline-fueled adventure. The 2024 edition of the rally will take drivers through Vietnam, Cambodia, Thailand, and Malaysia, culminating in the vibrant atmosphere of Singapore’s F1 Grand Prix. The Freak X Gumball 3000 watch is the perfect tribute to this iconic event, offering drivers the chance to personalize their timepieces with their team number, marking their unique participation in this unforgettable experience.

Maximillion Cooper expressed his excitement for the partnership, stating, “Celebrating 25 years of Gumball 3000 is a huge milestone, and partnering with Ulysse Nardin to create something truly special felt like the perfect way to mark it. The Freak X breaks the mold—it’s bold, unconventional, and engineered for those who aren’t afraid to push boundaries.”

The Freak X Gumball 3000 Limited Edition is a testament to Ulysse Nardin’s legacy of innovation. Launched in 2001, the original Freak disrupted the world of haute horlogerie with its revolutionary design—no hands, no dial, and no crown. It was the first watch to incorporate silicon parts, forever changing the landscape of modern mechanical watchmaking. The Freak X continues this tradition, featuring a deconstructed movement that showcases Ulysse Nardin’s groundbreaking approach to timekeeping.

For the Gumball 3000 edition, Ulysse Nardin has crafted a watch that is as bold as the rally itself. The timepiece features a lightweight forged Carbonium case, vivid Gumball orange Super-LumiNova on the hour markers, and a personalized display case-back etched with the iconic Gumball 3000 logo. Finished with a striking orange rubber strap, this limited edition watch is a striking fusion of high horology and rebellious design.

Matthieu Haverlan, Managing Director at Ulysse Nardin, highlighted the synergy between the two brands: “Gumball 3000 and Ulysse Nardin share a mutual passion for challenging conventions in the pursuit of the wildest adventures. The Freak X Gumball 3000 is the perfect embodiment of this spirit—it is our way of celebrating the individuality and adventure that makes Gumball 3000 so legendary.”

Initially available exclusively to the drivers of the 25th-anniversary rally, the Freak X Gumball 3000 watch is a coveted piece for trailblazers and collectors alike. With only 150 pieces available worldwide, this timepiece is set to become one of the most sought-after editions in Ulysse Nardin’s storied collection, immortalizing the Gumball 3000 experience in horological form.