Swing Style: TAG Heuer Partners With Malbon Golf For An Exclusive Connected Watch

TAG Heuer has made a rather modern match as they teamed up with Malbon Golf to unveil the TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition. This collaboration marks a significant moment in the world of golfing timepieces, blending TAG Heuer’s pioneering spirit in luxury connected watches with Malbon Golf’s innovative approach to golf fashion.

Since its foray into the connected watch space in 2015, TAG Heuer has established itself as a frontrunner, particularly with the golfing community, thanks to the Connected Calibre E4 Golf Edition launched in 2022. The partnership with Malbon Golf, a brand that has quickly become synonymous with a creative and lifestyle-oriented approach to golf since its inception in 2017, heralds a fresh perspective on golfing apparel and accessories.

Redefining golf culture (and style, for that matter), the watch is equipped with the TAG Heuer Golf application, serving as a wrist-worn caddie that tracks shots, recommends clubs, and provides distance information—all without interrupting the game. With over 650,000 users, this application signifies a new era of golfing, where technology enhances the experience without overshadowing the essence of the game.

The design of the TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition speaks volumes about its golfing pedigree. It features a bezel marked with 18 points, representing each hole of a golf course, and showcases a vibrant mix of colors inspired by Malbon Golf’s branding. The lightweight Titan Grade II case with DLC coating, alongside the rubber and calfskin strap, underscores the watch’s readiness for both the course and casual wear.

This limited edition watch introduces two unique watch faces, bringing the collaboration to life right on the wrist. The primary face displays the co-branded logo and an animated design, while the second draws inspiration from the iconic Heuer 02 design. The packaging further celebrates this partnership, with vibrant colors and co-branded logos adorning the box, complemented by additional straps and golf balls featuring the collaboration’s logo.

Expanding beyond the watch itself, TAG Heuer and Malbon have crafted a capsule collection of golf-inspired merchandise. From performance-focused apparel to club covers, the collection marries functionality with style, featuring premium fabrics and a harmonious color palette that links back to the watch’s design.

The TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition will be available in select Malbon boutiques across the United States and Korea, signifying a strategic step to strengthen their foothold in the golfing market.