Rihanna Wears The $670,000 Jacob & Co. Brilliant Flying Tourbillon Watch As A Choker

As all eyes were on Pharrell Williams last night with his debut collection as the Men’s Creative Director for Louis Vuitton, we couldn’t stop looking at Rihanna; in particular, her neck. Yes, we said that correctly — her neck. Wrapped around Rihanna’s neck was the Jacob & Co. Brilliant Flying Tourbillon watch boasting a 47mm white gold case adorned with 170 baguette-cut diamonds, while the dial sparkles with 136 invisibly set baguette-cut white diamonds.

Photo Credit: Courtesy of Louis Vuitton

While there’s no doubt that the Jacob & Co. Brilliant Flying Tourbillon makes for an exquisite timepiece, it took the watch industry by storm when it was worn as a choker. The pop icon’s forward-thinking decision to wear the diamond-encrusted timepiece as a choker around her neck has sparked a new trend, setting the internet abuzz and showcasing the incredible craftsmanship of Jacob & Co. watchmaking. Rihanna, a close friend of Jacob & Co. founder Jacob Arabo, wanted to make sure the timepiece, worth a staggering $670,000, got the attention it deserved; thus, she flipped the script, wrapping the sleek black strap around her neck.

Photo Credit: Courtesy of Jacob & Co.

Taking a closer look at the timepiece, the Brilliant Flying Tourbillon is powered by the hand-wound Jacob & Co. Caliber JCAM43 movement, further enhancing its allure and featuring 338 diamonds decorating its bridges. With only 18 pieces being made, the Jacob & Co. Brilliant Flying Tourbillon watch has become a further testament to Jacob & Co.’s dedication to breaking the industry norms and going above and beyond.

Photo Credit: Courtesy of Jacob & Co.

And Rihanna’s fashion statement has ignited discussions about the intersection of haute couture and horology as she demonstrated a new way to incorporate timepieces into high fashion, sparking curiosity and interest among watch enthusiasts and fashionistas alike.