Zenith & Aaron Rodgers Strengthen Their Relationship With A New Campaign

By: Gabriel Pessoa

Zenith’s “Time to Reach your Star” campaign imbues the spirit of leadership, which perfectly matches the career of NFL Quarterback, four-time MVP, and former Haute Time cover star Aaron Rodgers.

First announced at LVMH Watch Week 2021, Rodgers’ partnership with Zenith is founded on the shared values of perseverance, discipline, and absolute precision. Nearly two years later, both continue to uphold these core traits, evident through feats like Rodger’s landmark 2021-2022 season and Zenith’s introduction of a 360-degree “Master of Chronographs” platform. Rodgers pushed his team towards their highest potential in his 13th season as a starting quarterback, leading the professional league with a QBR (adjusted quarterback rating) of 69.1 and earning the MVP 2021- 2022 award – the fourth one in his career. Zenith catapulted into a new dimension with the new “Master of Chronographs” platform online and in several physical locations around the world, dedicated to showcasing the Maison’s watchmaking heritage and know-how.

Photo Credit: Elizabeth Lippman

Fully committed to excellence, Rodgers continues to challenge himself to play at the highest level as he enters his 18th professional season. Mirroring his leadership on the field, Zenith has led the development and evolution of precision chronometry for over 50 years, a journey that began even before the launch of its famed El Primero movement. This shared ethos is visible in the Chronomaster Sport worn by Rodgers in the campaign, a great example of leadership in the field of watchmaking.

Photo Credit: Elizabeth Lippman

“I think a great leader is someone who can unapologetically be themselves, someone who can speak their truth with compassion and kindness,” says Rodgers. “The best leaders know when to speak up, when to be quiet, when to lead from the front, and when to step aside and empower someone else to lead.”

Photo Credit: Elizabeth Lippman

Julien Tornare, the CEO of Zenith, added, “I am thrilled to have Aaron Rodgers as a continued ZENITH ambassador. We were happy to recently welcome him to the ZENITH Manufacture in Le Locle, where he was able to immerse himself in the art of mechanical watchmaking and meet the people who embody the culture of excellence that we hold with great pride at the Maison.”