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OMEGA Invites Miami to its Secret Garden – A Tribute to the Brand’s Feminine Side
OMEGA opened the garden gate of Miami Design District’s Jungle Plaza to share a special tribute to the brand’s feminine side.
Photo Credit: OMEGA
On Thursday Miami was given access to the secret jewelry watches of the early 20th century through OMEGA’s Secret Garden, a journey through time, reflecting the diverse attitudes, styles and personalities of women all over the world.
Over the years, OMEGA has pushed boundaries in the watchmaking world – from producing life-saving medical watches, and launching space-age wonders, to reimagining classics of the past. The Secret Garden offered visitors a chance to uncover these extraordinary stories in a beautiful and tranquil setting.
OMEGA invited guests to wander through the garden and discover the full evolution of their women’s watches and changing styles. Over a century of innovation and design, from Art Nouveau pocket watches of the late 19th–early 20th century, right through to the 2022 models the brand’s talented ambassadors call their own.
Photo Credit: OMEGA
The stunning space was inspired by Baroque style gardens of the 17th century with a modern twist. After an inspiring display of vintage posters, guests entered into secret rooms for special photo moments. One of the greatest examples was the whimsical room filled with delicate Toile de Jouy, the French-inspired pattern featured on the straps of OMEGA’s latest De Ville Mini Trésor watches.
At the end of the journey, a gazebo displayed images of seven inspiring women: Nicole Kidman, Zoë Kravitz, Allyson Felix, So-hee Han, Dongyu Zhou, Kaia Gerber and Kiko Mizuhara. The images of the OMEGA ambassadors were captured in black and white and featured inspiring quotes from each. Throughout the decades, countless numbers of incredible women have marked their moments with OMEGA. The star-filled campaign highlights an extraordinary group of women, proud to continue the tradition.
Photo Credit: OMEGA
Explore the feminine side of OMEGA from July 29th through August 14th in Jungle Plaza in the Miami Design District.
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