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The First Official ‘Sur Mesure’ Creation Takes Inspiration From Bugatti Grand Prix Heroics

112 years after the inception of luxury automobile manufacturer Bugatti, the company has now introduced its bespoke customization program: ‘Bugatti Sur Mesure’.

By Adrienne Faurote

Haute Complication: Ulysse Nardin Blast Free Wheel

Ulysse Nardin has always been a brand that nurtured its creative side. In order to give itself extensive freedom to express itself, it also has to be technologically very advanced. The two combined have resulted in some of the most extraordinary timepieces, of which the Blast Free Wheel is one. It takes mechanical watchmaking to new heights by presenting it completely different from what we are used to.

Watch of the Week: Hublot Big Bang Camo Texas

The Lone Star State holds an important place in the universe of Hublot. The brand has two very successful boutiques in Texas, one in Houston and the other in Dalles, with a third opening this Spring in Austin. As Ricardo Guadalupe, Hublot's CEO, explains the love of the brand for Texas "Hublot has always been at home in Texas thanks to our incredible clients and friends. Part of our original North American footprint, we have embraced the State's bold, adventurous and independent spirit, the same values we are proud to reflect back in this unique timepiece. One of only 25, It is a special piece, for a special place and special people and we think there is no better time than the present to pause a pay tribute to the places we call home - or soon to be home - in the case of our exciting Austin development."