When introduced in 1945, the Datejust was Rolex way to mark its 40th anniversary. It has since grown to become one of their signature collections, as well as an icon in its own right. It was the first automatic watch with a date function ever launched, and today it still comes with those features. Over the years, Rolex let the collection evolve in a way that the company is so well known for. Like a fine wine, the Datejust collection became only better over time, being fine-tuned generation after generation.

In their pursuit of perfection, Grand Seiko developed a style of its own, guided by nine principles. The first watch made accordingly was the iconic 44GS, which was launched in 1967. Today, this instantly recognizable style has fans all around the world and led Grand Seiko to become one of the most renowned names in high-end watchmaking. To mark the 55th anniversary of the "Grand Seiko Style," the brand launched a Hi-Beat GMT model, limited to 1,200 pieces.

In many industries, having passion makes a difference. What is even better is shared passion, such as Hublot and Arturo Fuente cigars have been enjoying since the start of their collaboration in 2012. As Hublot CEO Ricardo Guadalupe puts it; "Arturo Fuente cigars are consistently rated among the best cigars in the world. It was therefore natural that – brought together by our common desire to push the boundaries of excellence, each in our own field – our two companies joined forces and have been partners since 2012. It is in this same spirit that we are taking this opportunity to pay tribute to the patriarch Don Carlos Sr."

Tag Heuer and Miami Heat superstar Jimmy Butler unveil the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon in Miami.

With the year almost entering its final month, 2022 is just around the corner. For Chanel, it is time to declare red as their signature color for the new year. They do so by launching three distinct Haute Horlogerie creations that bring the heritage of the Maison to life in bold colors while innovative materials and movements channel the future.

Autumn is a special time of the year. This is, in particular, the case when it is an "Indian Summer." With the colors of the leaves already changing but the weather still warm, it creates a unique atmosphere. The following four watches are perfect for this occasion. While they differ quite a bit, they all share that their cases are made from pink gold, giving them a rich, golden luster.

In the world of Louis Vuitton, watches hold a special place. The brand is known for its innovative designs, rooted in its rich heritage. Their creativity seems to have no bounds, but it is not on looks alone on which they have built their success. What powers their watches is equally essential, and Louis Vuitton has a profound preference for complicated movements, especially the tourbillon, as the following three watches prove.

La Esmeralda is an important name in the history of Girard-Perregaux, as it was given to a pocket watch they made for the "World's Fair" of 1889 in Paris. This exquisite timepiece, finely engraved and fitted with a tourbillon and three gold bridges, won the gold medal. Although currently again in the museum collection of Girard-Perregaux, it was initially sold to Porfirio Diaz (1830-1915), then the President of Mexico. As the manufacture is celebrating its 230th anniversary, it felt appropriate to bring back the spirit of this unique pocket watch in a modern-day creation.

It is an interesting question to ask; when does Zenith reach its zenith? So far, it hasn't happened yet, and it is doubtful that it will happen in the near future. Today the brand launches two watches that give a new spin on already existing creations. What they have in common are mouthwatering movements encased in transparency and spiced up with a generous dash of blue.

Although they both have a completely different heritage, are Bulgari and MB&F not that different in the way that they approach watchmaking. While they are firm believers in craftsmanship and have a keen eye for details, they are both also innovators. This innovation can be technical advancement, but also in terms of design, both brands love to push the envelope. So when they decide to collaborate, true magic happens.

2022 is already starting on a high note, as Greubel Forsey is releasing the first piece of their new collection for next year. While watches from this brand are always exceptional, the Balancier S2 is even a bit more. It is continuing the legacy of complex sports watches that the brand established with its predecessors, the GMT Sport and the Balancier S. What the brand did with this watch was to distill the best parts of the original Balancier and make them even purer.

Panerai is mainly known for its large, oversized watches, but it has also introduced smaller-sized creations in recent years. They now continue on this path with the new Luminor Marina Quaranta. As its name already gives away, with Quaranta meaning 40 in Italian, have these new watches a diameter of 40mm. While significantly smaller than some of their siblings, these new watches are unmistakably Panerai.

In 2001, one of the greatest museums for watch enthusiasts opened its doors in Geneva, Switzerland. It was the vision of Philippe Stern, father of Thierry Stern, the current President of Patek Philippe, a position he held himself at the time. What makes this museum so incredible is the submerging experience that it offers. This starts with the building, located at the heart of Geneva, dating from 1919-1920, and restored meticulously.

The Ferrari 296 GTB is the Italian supercar marque's newest entry in their Berlinetta sportscar family and a replacement to the F8 Tributo.

Hublot is a brand with many different qualities, and one of them is to create diamond set watches unlike any other. This tradition started effectively in 2007 with the first One Million $ model. In the years that followed, Hublot expanded its offerings in this field, with each watch highlighting the art of high jewellery in a different, and often innovative, way. This tradition continues with the latest models of Hublot, like the Big Bang Integral Tourbillon High Jewellery.

While Chopard has been one of the leading luxury brands for decades, writing history with their jewelry and watches, its manufacture is surprisingly young. Only a quarter of a century ago, they fully began with developing and producing their own movements. Since then, these activities have rapidly increased and made Chopard one of the most respected and leading Haute Horlogerie brands when it comes to complicated movements. To mark this occasion, the brand is launching two limited editions, underscoring its achievements in those 25 years.