Richard Mille is known for its technically advanced models, but that doesn't exclude that its creations cannot be elegant. The RM 037 already proved this point previously and does so again in its latest interpretation. This time Mille choose a white ceramic to highlight the smooth lines of the tonneau case. Combined with a white rubber strap, does it give the RM 037 a new sense of purity. It has a certain elegance to it, yet also doesn't deny its sportive DNA.

Although digital, was this year's edition of the LVMH Watch Week quite the event. Hublot, Zenith, and Bulgari all showed that not even a pandemic could slow down their drive to innovate, as they presented their latest watches. While they all impressed, these are our haute highlights;

Watches of Switzerland Group, the premiere luxury timepiece retailer, showed continued growth in their recently released Q3 FY21 Trading Update in the US market.

Few watch brands have such a tight connection with the world of car racing as TAG Heuer. As this sport rose to new heights after World War II, Heuer as the brand was called back then, was there on the journey with it. TAG Heuer has especially a special connection with Porsche. Not only share many watches their name with that of a Porsche, the brand also sponsored prominent Porsche drivers such as Jo Siffert, who was very successful with the legendary Porsche 917. Later on, Steve McQueen would drive the same type of Porsche in perhaps his biggest movie ever; Le Mans. Here, not only would his overall sport the Heuer logo, just as Siffert, but there was also a Heuer chronograph around his wrist. TAG Heuer CEO Frédéric Arnault has brought the two legendary names together again by forging a partnership with one of the world's most prominent sports car manufacturers.

Throughout its rich history has Ulysse Nardin made a name for itself by creating striking and technically advanced watches. Unique is that these two elements are not only in harmony with each other but actually reach synergy. This is also evident in the new Skeleton X Sparkling collection, which offers a contemporary take on luxury.

For Rolex, the beach at Daytona plays an intricate part in their history. It was there that Sir Malcolm Campbell initially did his high-speed runs, breaking the world land speed record five times. Hans Wilsdorf, the founder of Rolex, was already in a very early stage interested in Sir Malcolm Campbell's achievements and recognized the potential of collaborating. They teamed up, and Campbell joined the Rolex family, achieving the vast majority of his records with a Rolex around his wrist. In 1965, Rolex officially named their chronograph Daytona, and it would become quickly more famous than the beach it got its name from.

The Tecnomar Domus is a 36-metre embodies a ‘villa by the sea’ philosophy with an emphasis on open areas that are multifunctional in their use.

At the end of another very successful LVMH Watch Week, we had the opportunity to sit down, virtually, with Ricardo Guadalupe, CEO of Hublot. We talked with him about the latest watches from his brand, how the pandemic is affecting the watch industry, and the passing of his good friend and football idol, Diego Maradona.