At the backdrop of the majestic French Alps, Hublot unveiled two new timepieces that embody the rugged grandness of the European mountain range.

Van Cleef & Arpels presented a number of exceptional timepieces led by the Lady Arpels Planétarium for women and the Midnight Heure d’Ici & Heure d’Ailleurs for men

In New York City, Haute Living celebrated the latest New York cover featuring Kristaps Porzingis of the New York Knicks along with partner Jaquet Droz.

If you had a need for speed, the booth of Roger Dubuis was the place to be during SIHH 2018! Completely dedicated to the partnerships that the brand has with both Lamborghini, as well as Pirelli, it introduced exciting new versions of both the Excalibur Spider Pirelli, as well as the Excalibur Aventador S.

Two days after the passing of Paul Bocuse, Blancpain kept time at the Swiss edition of Bocuse's famed culinary contest Bocuse d'Or.

Introduced by Piaget's new brand ambassador, supermodel Doutzen Kroes, the brand has taken its famed Possession collection to the next level. It does so by giving it a slightly more polished and smooth, and releasing some exciting new varieties!

Being A. Lange & Söhne comes with expectations, and at this years SIHH, the brand had once again no trouble meeting, and even exceeding, them! The beauty is that for this they used the full extent of their collection, paying homage to the perseverance, and excellent taste, of the man who resurrected A. Lange & Söhne to its current glory, Walter Lange, as well as introduce a unique complication!

There is a certain irony to it, but when you say Panerai, the first watch that comes to mind with most people is the basic Luminor. While it sits on the lower tiers of Panerai's collection, regarding complexity and price, it is a watch that remains very close to the original DNA of the brand. During this years SIHH, Panerai introduced a six new versions of the Luminor Logo, all powered by a new manufacture caliber.

The 2018 edition of the Salon International de la Haute Horlogerie, also known as SIHH, offers many highlights, and not in the least due to the many new watches that are introduced, of which Richard Mille's new RM 53-01 Tourbillon made for polo champion Pablo Mac Donough is one of the most exciting ones!

Vacheron Constantin is not just releasing just a few new models this edition of the SIHH, but an entire array of complicated masterpieces! It starts with a whole new collection, the FIFTYSIX, which is inspired on Vacheron Constantin's reference 6073, which the brand launched in 1956. Elegant yet masculine lines envoke the style of this era, and transform it into the 21st century. The FIFTYSIX will be available in three different varieties, a date model, one featuring day of the week, date, power-reserve indicator, and the final version features a complete calendar with precision moon phase.

As a brand, Ulysse Nardin has a strong connection to the oceans. This is not only evident from the many nautical watches in their collection, but also from their diving collection. With the Diver Deep Dive, they now go even further, offering a watch with a water resistance of 1.000 meters.

Hublot never sits still, and while Baselworld is the usual epicenter of the brand to introduce new watches, they don't let that limit their sense of innovation. Also this week in Geneva Hublot introduced some watches that pay once again tribute to the "Art of Fusion", expanding existing collections in extraordinary ways!

While MB&F can be a brand of radical changes, with horological creations that often tantalize the senses of watch connoisseurs by boldly going where no watch brand has gone before, they are also the brand of evolution. Once another whole new creation leaves they workshops they take time to explore the possibilities of this model, often with a little help from their friends.

TAG Heuer partners with Cycle for Survival, an organization dedicated to beating cancer, for the first Tag Heuer Cycle for Survival Fundraising Challenge.

This year, there are six more exhibitors: Hermès, DeWitt, Chronométrie Ferdinand Berthoud, Élégante by F.P.Journe and Romain Gauthier

There is something about a Rolex chronograph that makes it stand apart from the rest, and what makes it a legend. Of course, this status was consolidated by the Daytona, which became the favorite watch for many race car drivers, from Paul Newman to Tom Kristensen, but it where the chronographs before that laid down the groundwork for this reputation, such as the reference 3668.