In the fast paced environment of Baselworld, schedules are tight and transit times sometimes non-existence. You go from appointment to appointment, handling the greatest and latest watches. One of the biggest challenges during Baselworld is getting great photo's. Lighting is a constant problem, and time is always a restraint.

Few watches are as famous and recognized throughout the world as a Cartier Tank. Its rectangular shape made for a timeless watch, and it is no wonder that it also graced the wrists of elegant and sophisticated ladies around the world. Among them, Jacqueline Kennedy Onassis, and her Cartier Tank Normale is coming up for auction at Christie's June action.

A timepiece with a moon phase complication can be as practical as it is beautiful. Here are three of the most stunning models of 2017.

Fueled by a deep passion for music, J Balvin lives the #DontCrackUnderPressure motto of TAG-Heuer. Born as José Álvaro Osorio Balvin in Medellín, Colombia, his interest in music grew while listening to rap, champeta, bachata, and reggae, as well as watching music videos. These were the seeds that would eventually evolve into his style, opening the road to success.

A true magician can show you nearly all of its trick, and you still have no idea how it works. The same can be said for the Rotonde de Cartier Mysterious Hour Skeleton Watch. It makes this Cartier even more transparent than ever before, but you will be hard pressed to find out how it works exactly, even when you are up close and personal with it.

A-list celebrities flocked to Los Angeles to join Cartier in the relaunch of its coveted Panthere de Cartier watch collection.

We take a closer look at one of the more complex and underappreciated complications in fine watchmaking—the regatta timer.

Malik Jackson has an affinity for the finer things that mature with age and success. The 27-year old NFL player has accomplished more than many footballers. In 2016, Jackson claimed Super Bowl 50 with the Denver Broncos, where he played defense for four seasons. A month after the win, he inked a $90-million contract with the Jacksonville Jaguars. As time has revealed Jackson’s talent for the sport, he has nurtured a polished mien, buoyed by a growing watch collection.

Swiss luxury horologer Longines kept the time at last Saturday’s Kentucky Derby and awarded special Conquest 1/100th Horse Racing timepieces to the winners.

Blue has always been the color of the Seamaster, but with the latest addition to the collection, Omega takes this color to a new height. While it is the most obvious, it is not the only thing that sets this new Planet Ocean apart, because Omega loaded it with their latest innovations.

“He Who Does Not Have His Rolex By The Age Of 50 Is A Failure.” Is Rolex "a symbol, a cult object that we all want to have” as advertising mogul Jacques Séguéla announced in 2009, bringing the brand to national headlines in France?

While the use of color in watches is often related to its design, there is also a practical side to them. Just as in nature, colors can have a function, and they can aid in the purpose the watch was created for.

Watch auctions are always excited, but those of Phillips seem to be in a category of their own. This is in part thanks to amazing watches such as the Patek Philippe red. 2499, but while watches are these capture the headlines, the auction has much more to offer!

The Nixie Machine II clock now graces the M.A.D. Galleries in Geneva, Dubai and Taipei in celebration of their 5th anniversary.

In an exclusive interview with J Balvin we talked about his deep passion for music and how he lives the #DontCrackUnderPressure motto of TAG Heuer, which he joined as ambassador.

Sometimes you wonder what went through the minds of the designers and watchmakers involved in the development of the Omega Speedmaster back in 1956. Did they know they where creating a legend?