Luxury watchmakers Richard Mille have announced the opening of Proart, an ultra-contemporary 3,000 m2 factory in Les Breuleux, Switzerland. The factory is a major milestone for the manufacture, allowing Richard Mille to produce its own cases and certain movement components (including baseplates and bridges). The announcement comes in the wake of news that Swiss watchmakers are […]

Collecting watches is a great pleasure, but you can’t wear them all at once, so you need a winder. As counterintuitive as it sounds, keeping automatic watches constantly moving avoids unnecessary wear on the movement. Every time a watch is unscrewed to be wound and reset, it erodes the screw threads and wears down the […]

Today’s Haute Time Watch of Day selected by Carmelo Anthony is the Chronomètre Optimum by F.P. Journe. The F.P. Journe Chronomètre Optimum features a Calibre 1510 manual winding 18k rose gold movement with a 70 hour power reserve. The movement is housed in a 40mm or 42mm rose gold case. The beautiful dial is gold guillochè clous de Paris […]

Luxury fashion house Burberry are set to make their Baselworld debut next month. The British label, known for their iconic trench coat, recently expanded into the world of haute horlogerie with the Britain timepiece. Now the brand are set to unveil an updated version of the Britain watch, a timepeice inspired by the iconic Burberry trench […]

In this photo, American business magnate John Francis “Jack” Welch, Jr., is spotted wearing a Patek Philippe Calatrava timepiece. Welch, who served as the chairman and CEO of General Electric from 1981-2001, has a biweekly column at Reuters and Fortune. The executive recently appeared as himself on an episode of the NBC sitcom 30 Rock in a scene with Jack Donaghy (portrayed by Alec Baldwin), the fictional Vice President of East Coast Television and […]

The first campaign image from Girard-Perregaux’s partnership with the Academy of Motion Pictures has been revealed. Last year the luxury watchmaker teamed up with the Academy, the organization responsible for the Oscars, as the exclusive timekeeper and founding supporter of the new Academy Museum of Motion Pictures. To celebrate this partnership, Girard-Perregaux is launching an international advertising campaign featuring […]

Luxury watchmakers Hublot announced today that the manufacture has teamed up with the iconic band Depeche Mode in support of a good cause. The Swiss company and the British band are working together to raise funds for charity: water, a non-profit company founded to help bring safe drinking water to the developing world. Nearly 800 million people […]

Today’s Haute Time Watch of the Day selected by Carmelo Anthony is the Royal Oak Offshore Chronograph Ceramic by Audemars Piguet. This impressive Royal Oak model features a Manufacture Caliber 3126/3840 self-winding Chronograph movement housed in a 44 mm black ceramic case. The sleek case features a glareproof sapphire crystal and a titanium and glareproofed crystal case back, along […]

Luxury watchmakers IWC Schaffhausen are the official ‘Festival-Time’ partner of the Tribeca Film Festival, and this week they unveiled a unique tribute to this iconic event. In honor of the festival, IWC unveiled a one-off timepiece which will be auctioned off in support of their nonprofit affiliate, the Tribeca Film Institute (TFI). Antiquorum will auction off […]

Last year luxury watchmakers Patek Philippe opened their first Maison in China’s largest city, Shanghai. The Maison Patek Philippe, located in the historic Bund area of Shanghai, marks the Swiss manufacture’s continued growth in China with their local partner, the Melchers Group. In addition to their boutique in Beijing, the Maison was established to bridge the vast geographical distance […]

Today’s Haute Time Watch of the Day selected by Carmelo Anthony is the RL67 Safari Tourbillon by Ralph Lauren. This sporty new timepiece introduced at SIHH 2013 is part of the Ralph Lauren Safari Collection and features a stainless steel 45 mm case. The case has a beautiful sand-blasted gun-metal finish and houses an impressive micro-rotor powered self-winding […]

Luxury watchmakers Hublot have unveiled the Aero Bang Red Devil 26, a timepiece inspired by Manchester United player Shinji Kagawa. Hublot, who are the official timekeepers and watchmaker of the prestigious soccer club, created a special limited edition model bearing the star midfielder’s number. This week Shinji Kagawa joined the Swiss manufacture to celebrate the unveiling of […]

Luxury watchmakers Parmigiani Fleurier have unveiled a new interpretation of the Clock 15 Days in collaboration with the French master glassmaker Lalique. The Clock 15 Days, which comprises a patented movement encased in the finest crystal, will be available in three limited editions of white, deep blue, and red. Only fifteen of the clocks will be produced each […]

Yesterday actor Gerard Butler stopped by the Today Show in New York to promote his upcoming film Olympus Has Fallen, and during his interview he talked about his history with Roger Dubuis. The actor, who has been a Friend of the Brand since 2011, told Matt Lauer that he worked for Roger Dubuis! “I went in […]

Last night in New York, CARRERA creator and Honorary TAG Heuer Chairman Jack Heuer took to the podium to talk about 50 years of the TAG Heuer Carrera watch. Watch lovers and TAG fans congratulated Heuer on not only the success of the brand collaboration, but on his upcoming retirement from the company founded by […]