Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Sprinter Wayde Van Niekerk Officially Named Richard Mille Partner Athlete

Sprinter Wayde Van Niekerk Officially Named Richard Mille Partner Athlete

Roberta Naas
By Roberta Naas September 1, 2016

Gold Medal winner Wayde Van Niekerk officially named Richard Mille brand ambassador.
Gold Medal winner Wayde Van Niekerk officially named Richard Mille brand ambassador.
Just about a week ago, we wrote about Gold Olympic medalists from Rio 2016 who were also brand ambassadors. One of those was Wayde Van Niekerk, the South African sprinter. The thing is, Richard Mille had not yet made the announcement that Van Niekerk was a new brand ambassador — but when we saw the watch on his wrist, it seemed a given.

Olympic rules don’t allow watch brands to announce what their ambassadors are wearing during the Olympics, but now that they have concluded, Mille has made the announcement that Van Niekerk joins the list of athletes who wear their Mille watches while in play.

The South African runner is multi-disciplinary and runs short sprints and longer distance runs.  (Photo: @ Matteo Pittini)
The South African runner is multi-disciplinary and runs short sprints and longer distance runs. (Photo: @ Matteo Pittini)
The 24-year-old South African multi-disciplinary runner has had an impressive career thus far and the Rio Summer Olympics didn’t disappoint for him. There, he made history setting a new world record for the 400M (43.03 seconds)– beating the previous record that had been set by Michael Johnson in 1999. He beat the old record by 15/100ths of a second. He has set other records throughout the year, as well, including having won a host of titles, setting some personal bests and more.

Van Niekerk's watch of choice is the RM 27-02
Van Niekerk’s watch of choice is the RM 27-02
His watch of choice: the RM 27-02.