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TAG Heuer Becomes First Title Partner Of The Grand Prix de Monaco

TAG Heuer makes history as the first-ever title partner of the Grand Prix de Monaco, reinforcing its deep-rooted connection with Formula 1.

By Haute Time

TAG Heuer Goes All In On Formula 1 During LVMH Watch Week

As LVMH Watch Week 2025 is in full swing in New York, TAG Heuer's brand positioning is clear: this year is all about Formula 1.

TAG Heuer Returns As Official Timekeeper For The 75th Anniversary Of Formula 1

As Formula 1 celebrates its 75th anniversary in 2025, TAG Heuer is making a highly anticipated return as the Official Timekeeper.

TAG Heuer Releases A Pink Monaco Chronograph For The 2024 Las Vegas Grand Prix

TAG Heuer just unveiled a new iteration of the iconic TAG Heuer Monaco Chronograph, building on the excitement of the Las Vegas Grand Prix.

TAG Heuer Honors Ayrton Senna’s Legacy With The Carrera Chronograph Tourbillon x Senna

In celebration of the legendary Formula 1 driver Ayrton Senna, TAG Heuer presents the TAG Heuer Carrera Chronograph Tourbillon x Senna.

TAG Heuer Drops Limited Edition Monaco Chronograph Racing Green

TAG Heuer just released the Monaco Chronograph Racing Green, a continuation of its Racing Monaco legacy, paying homage to British racing.

TAG Heuer Takes Diver Watches To New Depths With The New Aquaracers

Last week, TAG Heuer set sail in Italy to launch its new Aquaracer Professional 300 Date and GMT just in time for diving season.

TAG Heuer Opens A Brand-New Boutique In Monaco

This past weekend, TAG Heuer celebrated the opening of its new Monaco boutique alongside the launch of a limited edition Monaco Chronograph.

TAG Heuer & Kith Revive A Classic Ahead Of Miami’s Grand Prix

Fast forward to today, and TAG Heuer, in collaboration with Kith, is reviving this beloved model with a contemporary twist.

TAG Heuer’s Watches & Wonders Novelties Include A Monaco Split-Seconds Chronograph

For the 2024 season, TAG Heuer debuts the Monaco Split-Seconds Chronograph, drawing from a century-old legacy of split-seconds chronographs.

Swing Style: TAG Heuer Partners With Malbon Golf For An Exclusive Connected Watch

TAG Heuer has teamed up with Malbon Golf to unveil the TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition.

Watch Of The Week: The New TAG Heuer Carrera Tourbillon In Green

Introducing the new TAG Heuer Carrera Chronograph Tourbillon that was just revealed at LVMH Watch Week in Miami.

TAG Heuer Goes For The Gold With Its New Carrera Chronograph

The TAG Heuer Carrera Chronograph is more than a timepiece; it's a testament to TAG Heuer's commitment to crafting watches with a connection.

TAG Heuer Launches The Monaco Chronograph Night Driver: A Limited Edition Ode To Nocturnal Racing

TAG Heuer introduces the Monaco Chronograph Night Driver, a Limited Edition masterpiece that pays homage to the racing spirit of collection.

TAG Heuer Unveils the Monaco Chronograph Racing Blue Limited Edition

Ahead of the Formula 1 race in Belgium, TAG Heuer introduces the highly anticipated TAG Heuer Monaco Chronograph Racing Blue Limited Edition.

Ryan Gosling Wears Not One But Three Vintage TAG Heuer Carreras In ‘Barbie’

TAG Heuer's brand ambassador, Ryan Gosling, who played the main Ken in 'Barbie,' was spotted wearing three TAG Heuer Carreras.

TAG Heuer Unveils New York City Flagship Boutique On Fifth Avenue With A Star-Studded Affair

TAG Heuer has officially presented the grand opening of its highly-anticipated flagship boutique in the heart of New York City.